Rachel Goldman

ABN AMRO

ABN AMRO

ABN AMRO

Adapting and rejuvenating a legacy digital banking platform

Adapting and rejuvenating a legacy digital banking platform

Adapting and rejuvenating a legacy digital banking platform

A mockup for a Macbook place on a table for a hair salon website
A mockup for a Macbook place on a table for a hair salon website

I've worked on a handful of projects, ranging from enhancing and modernizing the online business banking environment, to exploring interactions that boost connection with customers, to translating a consistent cross-platform experience to the architecture of the digital product suite. As the mission of the bank shifts toward being more personal – a partner, even, in the financial endeavors of the customer – these enhancements push the digital — to be adaptable, sustainable, and future-proof. Along with the visual rejuvenation that speaks for itself, the increased use positive feedback let us know we're moving in the right direction.

Client:

ABN AMRO

My Role:

UX/UI Designer

Year:

2022 – Present

Service Provided:

UX Design, UI Design, Research analysis, User journey evaluation, Information architecture

Due to the confidential and conceptual nature of these designs — many of which are internal initiatives or not yet publicly launched — I am unable to share full details or sensitive specifics.